Summer 2021 Reading List to Strengthen Your Personal Brand, Build Visibility and not Being Overwhelmed in the Process

Summer 2021 Reading List to strengthen your Personal Brand, build visibility and not being overwhelmed in the process UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

Here are 8 books I would like to recommend for summer reading, which help you to strengthen your personal brand, build visibility and not become overwhelmed in the process!  

1. Principles: Life and Work, by Ray Dalio

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that helped him create unique results in life and business. I believe that crafting and following your own principles is a powerful tool—to adopt to better achieve your goals and stand out. This is one of the few multi-layered books, which is packed with insights and first-hand experience and wisdom.

 2. The Charisma Myth: How to Engage, Influence and Motivate People, by Olivia Fox Cabane

Do you think charisma can be developed? When I do interview -based 360 feed0bback for my clients and ask their colleagues, what they need to improve, they often mention “Charisma”. Few people, however, is able to explain what is it exactly, referring to their emotional and not rational perception. Olivia Fox Cabane sees charisma as a set of skills and behaviors, that can be developed and improved. She defines 3 components of charisma: presence, power and warmth.

3. Presence: Bringing Your Boldest Self to Your Biggest Challenges, by Amy Cuddy

Have you ever wished for a second chance at a job interview, performance or difficult conversation? By accessing our personal power, we can achieve “presence,” the state in which we stop worrying about the impression we’re making on others and instead adjust the impression we’ve been making on ourselves. In this book Harvard Professor Amy Cuddy encourages us to see transformative power in small ‘nudges’ in behaviour, body language and mindset that can generate a better sense of ‘presence’. It contributes to creating connections, influence and inspire people in an authentic way.

4. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear

For me, this book is the best in class and summarises well all the strategies to develop habits and make them stick. Working on a personal brand is not a sprint, it’s a marathon. That’s why in our TopExpertBrand Mastermind program we pay special attention to establishing the right habits to support your work on your brand, like find an accountability partner, make 30min/day reading part of your morning routine. Regular actions create a compound effect which can be formulated as small choices + consistency + time = significant results.

5. Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Focusing on what is important. Essentialism is a new way of thinking about productivity and life in general – how to live it by design, not by default. It’s not about how to get more things done; it’s about how to get the right things done. When we want to accomplish things – like building a Personal Brand, become a Thought Leader, -it takes time and effort. Therefore following the essentialism approach is really necessary

6. The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t, by Carmine Gallo

Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. A must-have skill to have if you want to engage your audience. People are tired of “Wikipedia-style” communication. Our brain is hardwired to love stories and this book helps you to learn to craft a persuasive message that wins hearts and minds. 

7. How to Be Heard: Secrets for Powerful Speaking and Listening, by Julian Treasure

Renowned five-time TED Talks speaker and author Julian Treasure reveals how to speak so that people listen–and how to listen so that people feel heard. Speaking is one of the key tools to grow your visibility. Although I found this book speaks about topics repeatedly in different ways, which was a bit annoying, it’s still a good read to improve your public speaking.

8. So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen, by Kristen Meinzer

If you take seriously your personal brand and want to become a thought leader in your field, launch your own podcast is a great way to do it. This book gives you the tools you need to start—and the insight to keep it thriving! Kristen believes that we each have a unique voice that deserves to be heard. So do I. That’s why, recently, we’ve launched our own podcast UPLIFT, Personal Branding and Thought Leadership from A to Z for Leaders and Experienced professionals to discuss with our guests strategies and tips they use to build powerful brands.

Hope you enjoy your summer break and take the time to step out from the routine and create some mental space to read and get new ideas and perspectives. Would love to hear back about your favorite books on the topic!

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