Let People Know About Your Ideas: Put Your Personal Brand to the Service of Others by Sharing Your Purpose and Creating Community

Let People Know About your Ideas: Put Your Personal Brand to the Service of Others by Sharing Your Purpose and Creating Community UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

Do you know that the concept of Personal Branding has evolved greatly in the past years?

In this episode Elena Ivanushkina is interviewed by Todd Nilson, expert in online community building. We’ve discussed that and other topics about how to build a strong brand, become a thought leader and build a community around your ideas .

Key messages:

It’s not anymore about your ego and self-promotion, but about finding your purpose, the cause you care about, crystalize your expertise and the ways it can help others and learn how to share it

There is a lot of empty noise in social media today, and we don’t want more of that. We want to see less information, but with more meaning.

We see that personal branding is in the service of helping great people sharing their ideas, learn how to be vocal. If you are known in your circle of direct contacts, you have little leverage to impact the change you want to see. If you learn, how to become visible, how to connect, and how to build the community, your impact is greater

If you consider yourself an expert you need to be equally skilled in what you do – the area of your expertise and be able to convey your message to a wide audience in a simple way


If building a powerful personal brand, growing your professional visibility and becoming a though leader are the topics of your interest, please consider following, rating and reviewing our show on Apple Podcasts.

This helps us support more people just like you — leaders, experienced professionals and entrepreneurs — have their voice heard by becoming visible and recognised and by getting an opportunity to build a brand learning from the best. Click here, tap to rate with five stars, and select “Write a Review.” And let us know what you loved most about the episode!


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